Which behavior do members need to avoid to maintain professional behavior?

Maintaining professional behavior is critical for members of any profession, especially in fields such as auditing and assurance, where trust and integrity are paramount. The need to avoid discrediting the profession through unethical conduct emphasizes the responsibility that professionals have to uphold the standards of their profession.

When members engage in unethical conduct, such as fraud, misrepresentation, or any other form of dishonesty, they not only jeopardize their own reputation but also undermine public trust in the profession as a whole. This can lead to a loss of credibility and can have severe implications not just for the individual involved but also for the profession, as it can harm relationships with clients, stakeholders, and the public. Upholding ethical standards is vital to ensuring that the profession is respected and trusted.

Other behaviors, such as following relevant regulations, engaging with the community, and complying with clients' requests, are generally positive actions that can enhance professional standing if done ethically. However, none of these can justify unethical conduct, which is specifically what members need to avoid to maintain professional integrity.